Precipice is a renowned brand specializing in climbing accessories, catering to both indoor and outdoor climbers who possess a strong desire to conquer mountain summits. Their product line focuses on offering not only exceptional comfort but also trendy, modern, and cutting-edge designs.
Goal: The project goal revolved around the development of an identity system that embodies the brand's essence while exuding a sense of edginess and modernity. During my interactions with Precipice, it became evident that they sought a distinctive logomark featuring an abstract representation of a mountain peak.
Solution: Given Precipice's inclination towards a mountain peak-inspired logo mark, we opted to leverage this concept and crafted a minimalist, sharp, and timeless design. This approach enabled us to effectively capture the brand's unique vibe and ensured its adaptability across various mediums. To convey energy, edginess, and dynamism in the brand's visual communication, We selected a vibrant orange shade complemented by a combination of black and light gray.
Client: Precipice
Project Scope: Visual Identity System
Year: 2023
Branding: Subhan Mughal
Studio: SUBHAN DESIGNS
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